Le 25 août 2016, 11:37 dans Humeurs • 0
Bricks and mortar stores are king for Van Cleef replica jewellery shoppers, new poll reveals
The majority (79%) of costume Van Cleef & Arpels Knockoff jewellery shoppers buy in-store with almost a third (28%) favouring independent retailers and 72% prefer visiting a jewellers over online when researching a purchase, reports a new survey.
Using its #weasked100shoppers tool, brand and retail marketing experts The Market Creative asked 100 female shoppers about their last costume jewellery1 purchase to help retailers and brands better understand how they can inspire shoppers to buy Cheap Van Cleef & Arpels Alhambra Long Necklace.
The survey found that the largest proportion (44%) of shoppers spend between £26 and £100 on Discount Van Cleef & Arpels jewellerywith one in ten splashing out over £200. Twenty per cent buy more than one piece in a single trip.
While favouring bricks and mortar for purchasing, costume jewellry shoppers sought online reassurance with one in five visiting social channels or reviews before buying. Of those who bought online, 65% used a desktop computer rather than a mobile device.
The majority (85%) of shoppers bought costume jewellery for themselves – 44% said they felt like treating themselves and a third were buying for a special occasion.
Emotion ranked top on their biggest influence to buy with 91% citing their ‘love for a piece’ as the single most important driver. In terms of more tangible influences to buy, the top three were rated as price, assistance in store and the person they were shopping with Knockoff Van Cleef & Arpels Alhambra Bracelet.
Sue Benson, managing director at The Market Creative said: “Bricks and mortar are clearly king when it comes to shoppers buying costume jewellery, so it’s vital that jewellers make the most of their in-store marketing. As well as heroing their offer in window displays, staff must be well-trained and informative to help guide purchases.”